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Zhongwei Li
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---
name: roe-governance
description: Use to codify sales rules of engagement, escalation paths, and exception
workflows.
---
# Rules of Engagement Governance Skill
## When to Use
- Rolling out new territory models with updated ownership rules.
- Resolving channel, partner, or segment conflicts.
- Documenting escalation paths for deal desk, pricing, or product requests.
## Framework
1. **Stakeholder Map** identify sales, CS, partner, legal, and ops owners.
2. **Rule Definition** outline assignment logic, routing triggers, and timeframe SLAs.
3. **Exception Handling** document approval tiers, SLAs, and data required for review.
4. **Enablement & Change Mgmt** create briefs, FAQs, and office-hour plans.
5. **Compliance & Audit** track decision logs, metrics, and quarterly refresh cadence.
## Templates
- ROE decision tree and ownership matrix.
- Exception request form + approval checklist.
- Communication kit (email, deck, FAQ) for GTM + partner teams.
## Tips
- Keep rules simple enough for reps/channel partners to recall.
- Tie every rule to a KPI (speed, fairness, CX) to reinforce intent.
- Archive exceptions in a shared system to surface policy drift.
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