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Zhongwei Li
2025-11-29 18:31:34 +08:00
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name: executive-briefs
description: Use to craft concise revenue updates for executives and boards.
---
# Executive Brief System Skill
## When to Use
- Delivering forecast updates to ELT or board audiences.
- Summarizing revenue risks/opportunities with clear asks.
- Packaging meeting-ready decks or memos that pull from forecast + variance analysis outputs.
## Framework
1. **Audience Lens** capture what the audience cares about (growth, margin, cash, runway) and tailor tone.
2. **Story Arc** set context, state the headline (ahead/behind), outline drivers, and present mitigation plan.
3. **Evidence Layer** include key charts/tables with consistent formatting + footnotes.
4. **Decision & Ask** specify what approval, resource shift, or unblock is needed.
5. **Appendix & Audit Trail** link to deeper dashboards, logs, and forecast files for transparency.
## Templates
- One-slide executive summary (headline, numbers, drivers, actions).
- Board memo outline (context, highlights, lowlights, requests).
- Risk register snippet for ongoing tracking.
## Tips
- Use consistent metric definitions and color-coding to avoid confusion.
- Keep main section under one page/slide, move detail to appendix.
- Reference `variance-analysis` findings and `forecast-modeling` assumptions in footnotes.
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name: forecast-modeling
description: Use when designing, tuning, or auditing revenue forecast models.
---
# Forecast Modeling System Skill
## When to Use
- Launching new forecasting cadences or revisiting methodology.
- Running scenario planning ahead of board meetings or budget cycles.
- Auditing deviations between forecast, pipeline, and actuals.
## Framework
1. **Method Selection** pick bottom-up CRM, top-down macro, cohort, or blended models and document assumptions.
2. **Driver Mapping** define win rates, velocity, expansion, churn, pricing, and seasonality inputs.
3. **Scenario Logic** establish base/upside/downside cases with tunable levers for sensitivity analysis.
4. **Model Governance** list data sources, refresh cadence, validation checks, and ownership.
5. **Output Packaging** standardize tables, charts, and narrative prompts for exec review.
## Templates
- Driver tree diagram connecting levers to KPIs.
- Scenario sheet (assumption → base/upside/downside values).
- Model QA checklist (data freshness, formula audits, version history).
## Tips
- Keep raw inputs + assumptions in version control for auditability.
- Pair with `variance-analysis` skill to recalibrate after each cycle.
- Automate sensitivity runs to answer "what-if" questions during reviews.
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name: variance-analysis
description: Use to attribute forecast vs actual deltas and recommend remediation
actions.
---
# Revenue Variance Analysis Skill
## When to Use
- Preparing forecast reviews or board updates that require variance explanations.
- Investigating misses/exceeds across segments, products, or channels.
- Prioritizing remediation plays tied to specific variance drivers.
## Framework
1. **Driver Taxonomy** classify deltas into volume, conversion, price/mix, churn, expansion, currency.
2. **Attribution Logic** define formulas for each driver and maintain consistent baselines.
3. **Root Cause Layer** connect drivers to operational issues (pipeline quality, capacity, enablement, macro).
4. **Action Mapping** translate each root cause into specific plays with owners and expected impact.
5. **Feedback Loop** update forecasting assumptions once variance is understood.
## Templates
- Variance waterfall chart setup instructions.
- Driver worksheet (metric → delta → driver → root cause → owner → due date).
- Remediation tracker with status and forecast impact.
## Tips
- Keep a glossary so stakeholders interpret drivers consistently.
- Combine quantitative attribution with qualitative context from GTM leaders.
- Feed learnings back to `forecast-modeling` to tighten assumptions next cycle.
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