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skills/executive-briefs/SKILL.md
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skills/executive-briefs/SKILL.md
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name: executive-briefs
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description: Use to craft concise revenue updates for executives and boards.
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---
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# Executive Brief System Skill
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## When to Use
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- Delivering forecast updates to ELT or board audiences.
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- Summarizing revenue risks/opportunities with clear asks.
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- Packaging meeting-ready decks or memos that pull from forecast + variance analysis outputs.
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## Framework
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1. **Audience Lens** – capture what the audience cares about (growth, margin, cash, runway) and tailor tone.
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2. **Story Arc** – set context, state the headline (ahead/behind), outline drivers, and present mitigation plan.
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3. **Evidence Layer** – include key charts/tables with consistent formatting + footnotes.
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4. **Decision & Ask** – specify what approval, resource shift, or unblock is needed.
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5. **Appendix & Audit Trail** – link to deeper dashboards, logs, and forecast files for transparency.
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## Templates
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- One-slide executive summary (headline, numbers, drivers, actions).
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- Board memo outline (context, highlights, lowlights, requests).
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- Risk register snippet for ongoing tracking.
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## Tips
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- Use consistent metric definitions and color-coding to avoid confusion.
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- Keep main section under one page/slide, move detail to appendix.
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- Reference `variance-analysis` findings and `forecast-modeling` assumptions in footnotes.
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skills/forecast-modeling/SKILL.md
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skills/forecast-modeling/SKILL.md
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name: forecast-modeling
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description: Use when designing, tuning, or auditing revenue forecast models.
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---
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# Forecast Modeling System Skill
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## When to Use
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- Launching new forecasting cadences or revisiting methodology.
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- Running scenario planning ahead of board meetings or budget cycles.
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- Auditing deviations between forecast, pipeline, and actuals.
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## Framework
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1. **Method Selection** – pick bottom-up CRM, top-down macro, cohort, or blended models and document assumptions.
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2. **Driver Mapping** – define win rates, velocity, expansion, churn, pricing, and seasonality inputs.
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3. **Scenario Logic** – establish base/upside/downside cases with tunable levers for sensitivity analysis.
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4. **Model Governance** – list data sources, refresh cadence, validation checks, and ownership.
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5. **Output Packaging** – standardize tables, charts, and narrative prompts for exec review.
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## Templates
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- Driver tree diagram connecting levers to KPIs.
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- Scenario sheet (assumption → base/upside/downside values).
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- Model QA checklist (data freshness, formula audits, version history).
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## Tips
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- Keep raw inputs + assumptions in version control for auditability.
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- Pair with `variance-analysis` skill to recalibrate after each cycle.
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- Automate sensitivity runs to answer "what-if" questions during reviews.
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skills/variance-analysis/SKILL.md
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skills/variance-analysis/SKILL.md
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name: variance-analysis
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description: Use to attribute forecast vs actual deltas and recommend remediation
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actions.
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---
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# Revenue Variance Analysis Skill
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## When to Use
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- Preparing forecast reviews or board updates that require variance explanations.
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- Investigating misses/exceeds across segments, products, or channels.
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- Prioritizing remediation plays tied to specific variance drivers.
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## Framework
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1. **Driver Taxonomy** – classify deltas into volume, conversion, price/mix, churn, expansion, currency.
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2. **Attribution Logic** – define formulas for each driver and maintain consistent baselines.
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3. **Root Cause Layer** – connect drivers to operational issues (pipeline quality, capacity, enablement, macro).
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4. **Action Mapping** – translate each root cause into specific plays with owners and expected impact.
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5. **Feedback Loop** – update forecasting assumptions once variance is understood.
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## Templates
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- Variance waterfall chart setup instructions.
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- Driver worksheet (metric → delta → driver → root cause → owner → due date).
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- Remediation tracker with status and forecast impact.
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## Tips
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- Keep a glossary so stakeholders interpret drivers consistently.
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- Combine quantitative attribution with qualitative context from GTM leaders.
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- Feed learnings back to `forecast-modeling` to tighten assumptions next cycle.
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---
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