gh-gtmagents-gtm-agents-plugins-product-marketing/commands/build-launch-plan.md

name, description, usage

name	description	usage
build-launch-plan	Produces a coordinated launch plan covering workstreams, assets, and KPIs.	/product-marketing:build-launch-plan --product "AI copilot" --tier 1 --date 2025-02-10

Command: build-launch-plan

Inputs

• product – name/feature being launched.
• tier – 1, 2, or 3 to size scope/budget.
• date – target GA or announcement date.
• segments – optional audiences or verticals.
• dependencies – optional list (feature flag, pricing, compliance, etc.).

Workflow

1. Launch Tiering – confirm objectives, KPIs, and resource expectations.
2. Workstream Mapping – content, demand, enablement, success, comms, product readiness.
3. Timeline – backwards schedule with key milestones and checkpoints.
4. Asset Checklist – required collateral, demos, training, automation, tracking.
5. Measurement – define KPIs, instrumentation, reporting cadence, experiment ideas.

Outputs

• Launch plan board/table (workstream, owner, deliverables, status).
• KPI framework + dashboard spec.
• Risk log with mitigations.

Agent/Skill Invocations

• launch-strategist – oversees plan + governance.
• launch-plays skill – provides playbook templates by tier.
• data-orchestrator (cross-plugin) – ensures instrumentation readiness optional.

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