gh-gtmagents-gtm-agents-plugins-product-marketing/commands/blueprint-positioning.md

name, description, usage

name	description	usage
blueprint-positioning	Generates a positioning/messaging framework with proof points tailored to target personas.	/product-marketing:blueprint-positioning --product "AI copilot" --persona "RevOps" --tier 1

Command: blueprint-positioning

Inputs

• product – name or initiative.
• persona – target audience/persona.
• tier – launch tier or priority (1-3).
• differentiators – optional list of unique strengths to emphasize.
• proof_assets – optional links to metrics, customers, analysts.

Workflow

1. Insight Review – aggregate persona pains, existing messaging, competitive claims.
2. Positioning Canvas – define audience, problem, solution, differentiation, proof.
3. Message House – craft headline statement, 2-3 pillars, supporting evidence + CTAs.
4. Enablement Hooks – create elevator pitch, demo storyline beats, objection responses.
5. Localization Options – highlight variations for segments/regions.

Outputs

• Positioning brief with message house diagram.
• Snippet pack (taglines, 50/150/300-character blurbs, email/SMS hooks).
• Proof library references and CTA recommendations.

Agent/Skill Invocations

• product-narrative-lead – leads narrative development.
• positioning skill – enforces structure and guardrails.
• competitive-intel-lead – supplies differentiation data.

---