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skills/positioning/SKILL.md

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+---
+name: positioning
+description: Use when structuring positioning statements, message houses, and proof
+  libraries for GTM teams.
+---
+
+# Positioning Systems Skill
+
+## When to Use
+- Kicking off new products/features or entering new markets.
+- Refreshing messaging after competitive or market shifts.
+- Equipping sales/CS with updated stories.
+
+## Framework
+1. **Audience & Problem** – ICP, pain, current workaround.
+2. **Promise** – how we uniquely solve it (functional + emotional).
+3. **Proof** – metrics, customers, analysts, demos.
+4. **Payoff** – business outcome and CTA.
+5. **Variants** – adjust for personas, industries, regions.
+
+## Templates
+- Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
+- Message house diagram.
+- Snippet bank (email, social, ad copy, call intro).
+
+## Tips
+- Validate with customers before rollout.
+- Keep one source of truth; document version and owner.
+- Align with design/content teams so visuals mirror messaging.
+
+---