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skills/launch-plays/SKILL.md

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+---
+name: launch-plays
+description: Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
+  and governance.
+---
+
+# Launch Playbooks Skill
+
+## When to Use
+- Planning upcoming product/feature launches.
+- Auditing current launch processes for efficiency gaps.
+- Onboarding new PMMs or cross-functional launch partners.
+
+## Framework
+1. **Tiering Model** – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
+2. **Workstreams** – campaign, content, enablement, comms, success, ops, product readiness.
+3. **RACI** – assign responsible/approver for each deliverable.
+4. **Cadence** – stand-up schedule, checkpoints, risk reviews.
+5. **Measurement** – KPI stack + reporting templates.
+
+## Templates
+- Launch plan board (Notion/Jira/Asana) with tasks + owners.
+- Brief template capturing audience, goals, narrative, dependencies.
+- Retro template for capturing learnings.
+
+## Tips
+- Lock tier and scope early to prevent scope creep.
+- Maintain a risk log with mitigation owners.
+- Pair with `workflow-testing` and automation teams to confirm infra readiness.
+
+---