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skills/competitive-intel/SKILL.md

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+---
+name: competitive-intel
+description: Use when researching, documenting, and sharing competitor insights with
+  GTM teams.
+---
+
+# Competitive Intelligence Ops Skill
+
+## When to Use
+- Preparing battlecards, objection handling, or exec briefings.
+- Monitoring competitor launches, pricing changes, or campaigns.
+- Running win/loss and market intelligence programs.
+
+## Framework
+1. **Collect** – pull from sales calls, Gong, analyst notes, communities, social, product updates.
+2. **Analyze** – map strengths/weaknesses, feature parity, pricing, GTM motions.
+3. **Package** – build battlecards, alerts, teardown docs, highlights for weekly digests.
+4. **Enable** – deliver via enablement hubs, Slack alerts, office hours.
+5. **Measure** – track adoption, impact on win rates, feedback loops.
+
+## Templates
+- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
+- Alert format for urgent updates.
+- Win/loss survey + summary report.
+
+## Tips
+- Always cite sources and freshness dates.
+- Partner with sales enablement to ensure updates are surfaced during deal cycles.
+- Keep a change log to monitor how competitor narratives evolve.
+
+---