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commands/build-launch-plan.md
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commands/build-launch-plan.md
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---
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name: build-launch-plan
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description: Produces a coordinated launch plan covering workstreams, assets, and KPIs.
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usage: /product-marketing:build-launch-plan --product "AI copilot" --tier 1 --date 2025-02-10
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---
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# Command: build-launch-plan
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## Inputs
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- **product** – name/feature being launched.
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- **tier** – 1, 2, or 3 to size scope/budget.
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- **date** – target GA or announcement date.
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- **segments** – optional audiences or verticals.
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- **dependencies** – optional list (feature flag, pricing, compliance, etc.).
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## Workflow
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1. **Launch Tiering** – confirm objectives, KPIs, and resource expectations.
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2. **Workstream Mapping** – content, demand, enablement, success, comms, product readiness.
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3. **Timeline** – backwards schedule with key milestones and checkpoints.
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4. **Asset Checklist** – required collateral, demos, training, automation, tracking.
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5. **Measurement** – define KPIs, instrumentation, reporting cadence, experiment ideas.
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## Outputs
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- Launch plan board/table (workstream, owner, deliverables, status).
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- KPI framework + dashboard spec.
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- Risk log with mitigations.
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## Agent/Skill Invocations
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- `launch-strategist` – oversees plan + governance.
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- `launch-plays` skill – provides playbook templates by tier.
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- `data-orchestrator` (cross-plugin) – ensures instrumentation readiness optional.
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---
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