Initial commit

commands/blueprint-positioning.md

@@ -0,0 +1,33 @@
+---
+name: blueprint-positioning
+description: Generates a positioning/messaging framework with proof points tailored to target personas.
+usage: /product-marketing:blueprint-positioning --product "AI copilot" --persona "RevOps" --tier 1
+---
+
+# Command: blueprint-positioning
+
+## Inputs
+- **product** – name or initiative.
+- **persona** – target audience/persona.
+- **tier** – launch tier or priority (1-3).
+- **differentiators** – optional list of unique strengths to emphasize.
+- **proof_assets** – optional links to metrics, customers, analysts.
+
+## Workflow
+1. **Insight Review** – aggregate persona pains, existing messaging, competitive claims.
+2. **Positioning Canvas** – define audience, problem, solution, differentiation, proof.
+3. **Message House** – craft headline statement, 2-3 pillars, supporting evidence + CTAs.
+4. **Enablement Hooks** – create elevator pitch, demo storyline beats, objection responses.
+5. **Localization Options** – highlight variations for segments/regions.
+
+## Outputs
+- Positioning brief with message house diagram.
+- Snippet pack (taglines, 50/150/300-character blurbs, email/SMS hooks).
+- Proof library references and CTA recommendations.
+
+## Agent/Skill Invocations
+- `product-narrative-lead` – leads narrative development.
+- `positioning` skill – enforces structure and guardrails.
+- `competitive-intel-lead` – supplies differentiation data.
+
+---