35 lines
1.6 KiB
Markdown
35 lines
1.6 KiB
Markdown
---
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name: design-onboarding-journey
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description: Builds persona-specific onboarding journeys with milestones, messaging, and measurement.
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usage: /product-led-growth:design-onboarding-journey --persona "Admin" --tier enterprise --channels in-app,email --window 30d
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---
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# Command: design-onboarding-journey
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## Inputs
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- **persona** – target persona or job-to-be-done (Admin, IC, Exec, Developer).
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- **tier** – plan/tier focus (free, pro, enterprise, beta).
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- **channels** – comma-separated channels (in-app, email, chat, docs).
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- **window** – onboarding time horizon (7d, 14d, 30d, custom).
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- **metrics** – optional activation KPIs to emphasize.
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## Workflow
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1. **Signal Review** – pull activation metrics, qualitative feedback, and experiment data.
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2. **Milestone Mapping** – define aha moments, success metrics, and instrumentation requirements.
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3. **Journey Blueprint** – lay out steps, channel mix, triggers, and dynamic variants.
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4. **Enablement Pack** – create messaging, tutorials, and support resources.
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5. **Measurement Plan** – document KPIs, guardrails, and reporting cadence.
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## Outputs
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- Journey blueprint (diagram + table) with steps, channels, triggers.
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- Content/messaging kit aligned to persona + milestones.
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- Measurement + experiment plan with owners and timelines.
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## Agent/Skill Invocations
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- `product-adoption-strategist` – architect journey + enablement.
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- `usage-growth-scientist` – supplies activation data + experiment ideas.
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- `onboarding-blueprint` skill – enforces structure + templates.
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- `in-app-messaging-kit` skill – populates message library.
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---
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