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skills/in-app-messaging-kit/SKILL.md

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+---
+name: in-app-messaging-kit
+description: Library of in-product message patterns, triggers, and targeting rules.
+---
+
+# In-App Messaging Kit Skill
+
+## When to Use
+- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
+- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
+- Testing personalization ideas tied to usage milestones or cohorts.
+
+## Framework
+1. **Trigger Matrix** – event-based, state-based, and contextual triggers.
+2. **Message Patterns** – tooltip, modal, checklist, banner, coachmark, chat prompt.
+3. **Targeting Rules** – persona, plan/tier, usage depth, lifecycle stage.
+4. **Measurement Plan** – success metrics (CTR, completion, conversion) and guardrails.
+5. **Localization + Accessibility** – copy guidelines, fallback flows, and escalation options.
+
+## Templates
+- Message brief (goal, trigger, variant, CTA, measurement).
+- Component library reference with best practices.
+- Experiment tracker linking messages to outcomes.
+
+## Tips
+- Keep copy concise; pair visuals or GIFs where possible.
+- Schedule “quiet hours” to avoid notification overload.
+- Tie each message to a single next-best-action to reduce decision fatigue.
+
+---