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skills/in-app-messaging-kit/SKILL.md

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+---
+name: in-app-messaging-kit
+description: Library of in-product message patterns, triggers, and targeting rules.
+---
+
+# In-App Messaging Kit Skill
+
+## When to Use
+- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
+- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
+- Testing personalization ideas tied to usage milestones or cohorts.
+
+## Framework
+1. **Trigger Matrix** – event-based, state-based, and contextual triggers.
+2. **Message Patterns** – tooltip, modal, checklist, banner, coachmark, chat prompt.
+3. **Targeting Rules** – persona, plan/tier, usage depth, lifecycle stage.
+4. **Measurement Plan** – success metrics (CTR, completion, conversion) and guardrails.
+5. **Localization + Accessibility** – copy guidelines, fallback flows, and escalation options.
+
+## Templates
+- Message brief (goal, trigger, variant, CTA, measurement).
+- Component library reference with best practices.
+- Experiment tracker linking messages to outcomes.
+
+## Tips
+- Keep copy concise; pair visuals or GIFs where possible.
+- Schedule “quiet hours” to avoid notification overload.
+- Tie each message to a single next-best-action to reduce decision fatigue.
+
+---

skills/onboarding-blueprint/SKILL.md

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+---
+name: onboarding-blueprint
+description: Template for designing onboarding journeys, milestones, and measurement
+  plans.
+---
+
+# Onboarding Blueprint Skill
+
+## When to Use
+- Creating persona-based onboarding for new tiers or product lines.
+- Refreshing onboarding journeys after major product changes.
+- Aligning product, CS, and marketing on activation milestones.
+
+## Framework
+1. **Persona Canvas** – goals, motivations, blockers, success definition.
+2. **Milestone Ladder** – aha moment, activation, stickiness, expansion triggers.
+3. **Channel Mix** – in-app, email, docs, community, human assist with triggers.
+4. **Instrumentation** – required events, metrics, and guardrails.
+5. **Experiment Hooks** – backlog of tests tied to each milestone.
+
+## Templates
+- Journey table (step, trigger, message, owner, metric).
+- Metric dashboard layout for activation + retention.
+- Experiment backlog sheet linked to milestones.
+
+## Tips
+- Keep journeys lightweight; aim for 3-5 key milestones per persona.
+- Combine qualitative inputs (surveys, interviews) with telemetry for context.
+- Pair with `design-onboarding-journey` to auto-generate tailored blueprints.
+
+---

skills/pql-framework/SKILL.md

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+---
+name: pql-framework
+description: Methodology for defining product-qualified lead (PQL) signals, scoring,
+  and routing.
+---
+
+# PQL Framework Skill
+
+## When to Use
+- Standing up or recalibrating PQL/PQA programs.
+- Aligning product, growth, and sales on what constitutes a high-intent product user.
+- Auditing the health of existing PQL scoring + routing logic.
+
+## Framework
+1. **Signal Library** – catalog feature usage, plan limits, collaboration signals, intent, firmographics.
+2. **Scoring Model** – weight signals, set decay rules, and define negative indicators.
+3. **Tiering** – map PQL tiers (A/B/C) to follow-up motions and SLAs.
+4. **Routing Rules** – specify owners, cues, channels (CRM tasks, Slack alerts, CS queue).
+5. **Measurement Loop** – track conversion, ARR impact, and feedback for model tuning.
+
+## Templates
+- Signal inventory worksheet with data source + freshness.
+- Scoring matrix with weights, thresholds, and decay logic.
+- Routing decision tree linking tiers to plays.
+
+## Tips
+- Start with simple tiering, iterate once telemetry + feedback improve.
+- Include “disqualifier” signals (expired trials, churn risk) to avoid noise.
+- Pair with `operationalize-pql-routing` to push models into automation.
+
+---

skills/usage-health-scorecard/SKILL.md

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+---
+name: usage-health-scorecard
+description: Framework for monitoring activation, engagement, and monetization guardrails.
+---
+
+# Usage Health Scorecard Skill
+
+## When to Use
+- Tracking activation/retention metrics for self-serve and hybrid customer cohorts.
+- Monitoring the impact of PLG experiments on core product health.
+- Sharing health snapshots with product, growth, and CS leads.
+
+## Framework
+1. **Metric Groups** – activation, engagement, collaboration, monetization, support load.
+2. **Segmentation** – persona, plan, cohort, region, product area.
+3. **Thresholds** – traffic light ranges for each metric with warning/critical bands.
+4. **Alerting** – notification rules for drops, anomalies, or experiment impacts.
+5. **Action Registry** – log remediation steps, owners, due dates, and results.
+
+## Templates
+- Scorecard layout (metric, current, target, delta, owner).
+- Dashboard wireframe with spark lines + annotations.
+- Action tracker for follow-up tasks linked to health changes.
+
+## Tips
+- Pair with `launch-in-app-experiments` to watch guardrails post-launch.
+- Include qualitative signals (support tags, NPS) to contextualize telemetry.
+- Archive snapshots to tell longitudinal stories in QBRs.
+
+---