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commands/design-onboarding-journey.md

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+---
+name: design-onboarding-journey
+description: Builds persona-specific onboarding journeys with milestones, messaging, and measurement.
+usage: /product-led-growth:design-onboarding-journey --persona "Admin" --tier enterprise --channels in-app,email --window 30d
+---
+
+# Command: design-onboarding-journey
+
+## Inputs
+- **persona** – target persona or job-to-be-done (Admin, IC, Exec, Developer).
+- **tier** – plan/tier focus (free, pro, enterprise, beta).
+- **channels** – comma-separated channels (in-app, email, chat, docs).
+- **window** – onboarding time horizon (7d, 14d, 30d, custom).
+- **metrics** – optional activation KPIs to emphasize.
+
+## Workflow
+1. **Signal Review** – pull activation metrics, qualitative feedback, and experiment data.
+2. **Milestone Mapping** – define aha moments, success metrics, and instrumentation requirements.
+3. **Journey Blueprint** – lay out steps, channel mix, triggers, and dynamic variants.
+4. **Enablement Pack** – create messaging, tutorials, and support resources.
+5. **Measurement Plan** – document KPIs, guardrails, and reporting cadence.
+
+## Outputs
+- Journey blueprint (diagram + table) with steps, channels, triggers.
+- Content/messaging kit aligned to persona + milestones.
+- Measurement + experiment plan with owners and timelines.
+
+## Agent/Skill Invocations
+- `product-adoption-strategist` – architect journey + enablement.
+- `usage-growth-scientist` – supplies activation data + experiment ideas.
+- `onboarding-blueprint` skill – enforces structure + templates.
+- `in-app-messaging-kit` skill – populates message library.
+
+---