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launch-tiering Use when sizing go-to-market launches by impact, resources, and governance needs.

Launch Tiering Framework Skill

When to Use

  • Evaluating upcoming releases to determine Tier 1/2/3 scope.
  • Aligning stakeholders on budget, channels, and required deliverables.
  • Documenting launch expectations for planning, approvals, and reporting.

Framework

  1. Impact Criteria ARR target, product scope, audience reach, competitive urgency.
  2. Resource Requirements channels activated, creative/engineering effort, regional needs.
  3. Governance Level exec involvement, war-room cadence, risk tolerance.
  4. Instrumentation telemetry readiness, reporting complexity, experimentation.
  5. Compliance & Dependencies legal/security review, partner commitments, support readiness.

Templates

  • Tier scoring matrix (criteria, weights, thresholds, recommended resourcing).
  • Tier playbook (required workstreams, artifacts, checkpoints, reporting).
  • Approval checklist for tier changes or escalations.

Tips

  • Reassess tier mid-cycle if scope or market conditions shift.
  • Maintain a historical log of tier decisions for future benchmarking.
  • Tie tier definitions to budgeting + staffing models to ensure consistency.