32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
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name: value-messaging
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description: Use to map pricing/packaging tiers to tailored value pillars, proof,
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and objection handling.
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---
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# Value Messaging Matrix Skill
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## When to Use
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- Preparing sales/CS enablement for new pricing launches.
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- Crafting website/product copy that explains packaging differences.
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- Equipping deal desk with talk tracks for defending price/value.
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## Framework
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1. **Tier Overview** – summarize who each package is for and core outcomes.
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2. **Value Pillars** – list 3-4 benefits per tier with quantified proof.
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3. **Proof Layer** – attach customer stories, metrics, analyst quotes per pillar.
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4. **Objections & Responses** – map common pricing objections with rebuttals + trade-up logic.
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5. **Upgrade Path** – outline triggers for upsell/cross-sell conversations.
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## Templates
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- Tier one-pager (audience, benefits, proof, CTA).
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- Objection-response table.
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- Upsell trigger checklist.
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## Tips
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- Align language with brand/PMM messaging to avoid drift.
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- Include TCO comparisons vs status quo/competitors.
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- Pair with `packaging-framework` to keep messaging tied to fences.
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---
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