36 lines
1.6 KiB
Markdown
36 lines
1.6 KiB
Markdown
---
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name: design-packaging
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description: Creates pricing packages, usage metrics, and value fences aligned to target segments.
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usage: /pricing-strategy:design-packaging --product "AI Platform" --segments "growth,enterprise" --pricing_metric seats --deliverables 3
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---
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# Command: design-packaging
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## Inputs
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- **product** – offering or bundle name.
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- **segments** – comma-separated segments (smb, growth, enterprise, partner, public sector).
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- **pricing_metric** – usage driver (seats, volume, consumption, feature tier).
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- **deliverables** – number of packaging options to present.
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- **constraints** – optional guardrails (target ASP, margin, required features).
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## Workflow
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1. **Signal Intake** – pull customer insights, usage data, competitive benchmarks, and GTM priorities.
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2. **Packaging Framework** – define good/better/best or modular structure with feature mapping.
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3. **Value Fences** – outline metrics, thresholds, and add-on eligibility per package.
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4. **Financial Modeling** – estimate ASP, margin, attach rate, and adoption across segments.
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5. **Decision Kit** – produce comparison tables, positioning narratives, and approval checklist.
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## Outputs
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- Packaging matrix (features, limits, pricing metric, add-ons).
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- Scenario model (ASP, margin, ARR impact) per package.
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- Enablement-ready summary deck.
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## Agent/Skill Invocations
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- `pricing-architect` – leads framework + governance.
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- `monetization-analyst` – models financial impact.
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- `deal-desk-partner` – validates guardrails + exception policies.
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- `packaging-framework` skill – provides structural templates.
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- `value-messaging` skill – crafts positioning statements per tier.
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---
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