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---
name: simulate-pricing-impact
description: Models pricing changes across cohorts, projecting ARR, margin, and adoption shifts.
usage: /pricing-strategy:simulate-pricing-impact --scenario "+10% list" --segments "growth,enterprise" --metric seats --elasticity moderate
---
# Command: simulate-pricing-impact
## Inputs
- **scenario** description of proposed change (e.g., "+10% list", "usage tier change").
- **segments** comma-separated segments/cohorts to model.
- **metric** pricing driver (seats, usage, API calls, storage).
- **elasticity** conservative | moderate | aggressive modeling assumption.
- **experiment-window** timeframe to measure post-launch impact.
## Workflow
1. **Data Aggregation** pull billing, usage, pipeline, and win/loss data for impacted cohorts.
2. **Elasticity Modeling** apply elasticity assumptions, sensitivity bands, and attach-rate shifts.
3. **Scenario Simulation** calculate ARR, margin, churn, and expansion impacts per segment.
4. **Risk & Opportunity Analysis** highlight customer personas or regions most affected.
5. **Output Packaging** assemble summary decks, spreadsheets, and recommendation notes.
## Outputs
- Scenario comparison table (current vs proposed) with KPIs.
- Elasticity charts + cohort breakdowns.
- Recommendation brief for pricing council.
## Agent/Skill Invocations
- `monetization-analyst` runs modeling + analysis.
- `pricing-architect` aligns assumptions with strategy.
- `deal-desk-partner` surfaces field implications.
- `elasticity-lab` skill provides modeling templates + guardrails.
- `pricing-governance` skill logs approvals + next steps.
---