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skills/value-messaging/SKILL.md

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+---
+name: value-messaging
+description: Use to map pricing/packaging tiers to tailored value pillars, proof,
+  and objection handling.
+---
+
+# Value Messaging Matrix Skill
+
+## When to Use
+- Preparing sales/CS enablement for new pricing launches.
+- Crafting website/product copy that explains packaging differences.
+- Equipping deal desk with talk tracks for defending price/value.
+
+## Framework
+1. **Tier Overview** – summarize who each package is for and core outcomes.
+2. **Value Pillars** – list 3-4 benefits per tier with quantified proof.
+3. **Proof Layer** – attach customer stories, metrics, analyst quotes per pillar.
+4. **Objections & Responses** – map common pricing objections with rebuttals + trade-up logic.
+5. **Upgrade Path** – outline triggers for upsell/cross-sell conversations.
+
+## Templates
+- Tier one-pager (audience, benefits, proof, CTA).
+- Objection-response table.
+- Upsell trigger checklist.
+
+## Tips
+- Align language with brand/PMM messaging to avoid drift.
+- Include TCO comparisons vs status quo/competitors.
+- Pair with `packaging-framework` to keep messaging tied to fences.
+
+---