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commands/design-packaging.md

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+---
+name: design-packaging
+description: Creates pricing packages, usage metrics, and value fences aligned to target segments.
+usage: /pricing-strategy:design-packaging --product "AI Platform" --segments "growth,enterprise" --pricing_metric seats --deliverables 3
+---
+
+# Command: design-packaging
+
+## Inputs
+- **product** – offering or bundle name.
+- **segments** – comma-separated segments (smb, growth, enterprise, partner, public sector).
+- **pricing_metric** – usage driver (seats, volume, consumption, feature tier).
+- **deliverables** – number of packaging options to present.
+- **constraints** – optional guardrails (target ASP, margin, required features).
+
+## Workflow
+1. **Signal Intake** – pull customer insights, usage data, competitive benchmarks, and GTM priorities.
+2. **Packaging Framework** – define good/better/best or modular structure with feature mapping.
+3. **Value Fences** – outline metrics, thresholds, and add-on eligibility per package.
+4. **Financial Modeling** – estimate ASP, margin, attach rate, and adoption across segments.
+5. **Decision Kit** – produce comparison tables, positioning narratives, and approval checklist.
+
+## Outputs
+- Packaging matrix (features, limits, pricing metric, add-ons).
+- Scenario model (ASP, margin, ARR impact) per package.
+- Enablement-ready summary deck.
+
+## Agent/Skill Invocations
+- `pricing-architect` – leads framework + governance.
+- `monetization-analyst` – models financial impact.
+- `deal-desk-partner` – validates guardrails + exception policies.
+- `packaging-framework` skill – provides structural templates.
+- `value-messaging` skill – crafts positioning statements per tier.
+
+---