32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
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name: messaging-frameworks
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description: Use when building message houses, key statements, and proof structures
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for announcements or crises.
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---
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# Messaging Frameworks Skill
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## When to Use
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- Preparing PR/AR launches or executive communications.
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- Aligning cross-functional teams on talking points.
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- Rapid response situations requiring consistent statements.
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## Framework
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1. **Headline Statement** – core POV or claim.
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2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes.
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3. **Evidence** – metrics, testimonials, product differentiators.
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4. **Call to Action** – what audiences should think/feel/do next.
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5. **Guardrails** – what not to say, words to avoid, regional nuances.
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## Templates
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- Message house diagram (headline, pillars, proof).
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- FAQ builder (question, short answer, long answer, owner).
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- Talking point checklist per spokesperson.
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## Tips
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- Update frameworks quarterly to reflect roadmap and market shifts.
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- Provide short + long versions for different formats (press release vs interview).
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- Pair with creative briefs to keep visuals aligned.
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---
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