34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: plan-launch
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description: Creates an integrated PR & communications plan for product/corporate announcements.
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usage: /pr-communications:plan-launch --announcement "Series C" --date 2025-01-15 --regions "US,EU"
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---
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# Command: plan-launch
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## Inputs
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- **announcement** – short description (product launch, funding, acquisition, CSR, etc.).
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- **date** – embargo or public date.
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- **regions** – comma-delimited markets.
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- **spokespeople** – optional list of execs/experts.
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- **risks** – known sensitivities or approval constraints.
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## Workflow
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1. **Narrative Mapping** – define message house, proof points, customer/partner quotes.
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2. **Channel Plan** – determine press release, embargo briefings, owned content, social amplification, community updates.
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3. **Timeline** – build backwards schedule for drafts, reviews, outreach, and go-live.
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4. **Stakeholder Matrix** – assign owners for content, approvals, outreach, monitoring.
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5. **Measurement** – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.
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## Outputs
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- Launch comms plan deck/table (tasks, deadlines, owners).
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- Messaging brief and content checklist.
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- Media/outreach tracker template.
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## Agent/Skill Invocations
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- `communications-director` – leads narrative and cross-functional alignment.
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- `media-relations-lead` – manages pitching and media list strategy.
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- `messaging-frameworks` skill – provides structure for headline/support points.
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---
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