34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: pitch-media
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description: Produces personalized media outreach plan with journalist targets, pitch copy, and follow-up cadence.
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usage: /pr-communications:pitch-media --story "AI launch" --region US --tier "top" --embargo 2025-01-08T09:00:00Z
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---
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# Command: pitch-media
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## Inputs
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- **story** – topic or angle for pitching.
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- **region** – target geography.
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- **tier** – outlet tier (top, trade, regional) to shape messaging.
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- **embargo** – ISO date/time for embargo (optional).
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- **assets** – optional links to press kit, product pages, executive bios.
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## Workflow
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1. **Beat Matching** – surface relevant journalists/bloggers with background notes and prior coverage.
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2. **Pitch Development** – craft customizable pitch email + subject line + bulletproof CTA.
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3. **Sequencing** – define outreach order (exclusive, embargoed, broad) with timing and follow-up plan.
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4. **Enablement** – produce briefing doc and attachments references.
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5. **Tracking Plan** – set up CRM sheet or Airtable with response logging, deadlines, and sentiment.
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## Outputs
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- Media target table (name, outlet, angle, contact info, notes).
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- Pitch templates for initial email + follow-up.
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- Outreach tracker with dates, status, owner.
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## Agent/Skill Invocations
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- `media-relations-lead` – manages journalist relationships.
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- `media-database` skill – powers list research + hygiene.
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- `communications-director` – reviews messaging alignment.
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---
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