---
name: messaging-frameworks
description: Use when building message houses, key statements, and proof structures
  for announcements or crises.
---

# Messaging Frameworks Skill

## When to Use
- Preparing PR/AR launches or executive communications.
- Aligning cross-functional teams on talking points.
- Rapid response situations requiring consistent statements.

## Framework
1. **Headline Statement** – core POV or claim.
2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes.
3. **Evidence** – metrics, testimonials, product differentiators.
4. **Call to Action** – what audiences should think/feel/do next.
5. **Guardrails** – what not to say, words to avoid, regional nuances.

## Templates
- Message house diagram (headline, pillars, proof).
- FAQ builder (question, short answer, long answer, owner).
- Talking point checklist per spokesperson.

## Tips
- Update frameworks quarterly to reflect roadmap and market shifts.
- Provide short + long versions for different formats (press release vs interview).
- Pair with creative briefs to keep visuals aligned.

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