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skills/messaging-frameworks/SKILL.md

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+---
+name: messaging-frameworks
+description: Use when building message houses, key statements, and proof structures
+  for announcements or crises.
+---
+
+# Messaging Frameworks Skill
+
+## When to Use
+- Preparing PR/AR launches or executive communications.
+- Aligning cross-functional teams on talking points.
+- Rapid response situations requiring consistent statements.
+
+## Framework
+1. **Headline Statement** – core POV or claim.
+2. **Support Pillars** – 2-3 proof points with data, customer stories, or analyst quotes.
+3. **Evidence** – metrics, testimonials, product differentiators.
+4. **Call to Action** – what audiences should think/feel/do next.
+5. **Guardrails** – what not to say, words to avoid, regional nuances.
+
+## Templates
+- Message house diagram (headline, pillars, proof).
+- FAQ builder (question, short answer, long answer, owner).
+- Talking point checklist per spokesperson.
+
+## Tips
+- Update frameworks quarterly to reflect roadmap and market shifts.
+- Provide short + long versions for different formats (press release vs interview).
+- Pair with creative briefs to keep visuals aligned.
+
+---