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commands/plan-launch.md

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+---
+name: plan-launch
+description: Creates an integrated PR & communications plan for product/corporate announcements.
+usage: /pr-communications:plan-launch --announcement "Series C" --date 2025-01-15 --regions "US,EU"
+---
+
+# Command: plan-launch
+
+## Inputs
+- **announcement** – short description (product launch, funding, acquisition, CSR, etc.).
+- **date** – embargo or public date.
+- **regions** – comma-delimited markets.
+- **spokespeople** – optional list of execs/experts.
+- **risks** – known sensitivities or approval constraints.
+
+## Workflow
+1. **Narrative Mapping** – define message house, proof points, customer/partner quotes.
+2. **Channel Plan** – determine press release, embargo briefings, owned content, social amplification, community updates.
+3. **Timeline** – build backwards schedule for drafts, reviews, outreach, and go-live.
+4. **Stakeholder Matrix** – assign owners for content, approvals, outreach, monitoring.
+5. **Measurement** – specify KPIs (coverage, SOV, sentiment, backlinks) and reporting cadence.
+
+## Outputs
+- Launch comms plan deck/table (tasks, deadlines, owners).
+- Messaging brief and content checklist.
+- Media/outreach tracker template.
+
+## Agent/Skill Invocations
+- `communications-director` – leads narrative and cross-functional alignment.
+- `media-relations-lead` – manages pitching and media list strategy.
+- `messaging-frameworks` skill – provides structure for headline/support points.
+
+---