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commands/pitch-media.md

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+---
+name: pitch-media
+description: Produces personalized media outreach plan with journalist targets, pitch copy, and follow-up cadence.
+usage: /pr-communications:pitch-media --story "AI launch" --region US --tier "top" --embargo 2025-01-08T09:00:00Z
+---
+
+# Command: pitch-media
+
+## Inputs
+- **story** – topic or angle for pitching.
+- **region** – target geography.
+- **tier** – outlet tier (top, trade, regional) to shape messaging.
+- **embargo** – ISO date/time for embargo (optional).
+- **assets** – optional links to press kit, product pages, executive bios.
+
+## Workflow
+1. **Beat Matching** – surface relevant journalists/bloggers with background notes and prior coverage.
+2. **Pitch Development** – craft customizable pitch email + subject line + bulletproof CTA.
+3. **Sequencing** – define outreach order (exclusive, embargoed, broad) with timing and follow-up plan.
+4. **Enablement** – produce briefing doc and attachments references.
+5. **Tracking Plan** – set up CRM sheet or Airtable with response logging, deadlines, and sentiment.
+
+## Outputs
+- Media target table (name, outlet, angle, contact info, notes).
+- Pitch templates for initial email + follow-up.
+- Outreach tracker with dates, status, owner.
+
+## Agent/Skill Invocations
+- `media-relations-lead` – manages journalist relationships.
+- `media-database` skill – powers list research + hygiene.
+- `communications-director` – reviews messaging alignment.
+
+---