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skills/content-variants/SKILL.md

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+---
+name: content-variants
+description: Use when planning, approving, and versioning personalized creative assets.
+---
+
+# Content Variant System Skill
+
+## When to Use
+- Mapping creative requirements for each decision tree branch.
+- Coordinating design, copy, and legal reviews across multiple channels.
+- Auditing variant performance or sunsetting outdated experiences.
+
+## Framework
+1. **Variant Inventory** – catalog base asset, variant name, audience, channel, owner, expiration.
+2. **Approval Flow** – document reviewers, compliance steps, localization, accessibility requirements.
+3. **Asset Delivery** – link storage locations (DAM, CMS, MAP) plus version IDs and CDN paths.
+4. **Testing Hooks** – note experiment IDs, KPIs, guardrails for each variant.
+5. **Lifecycle Management** – set refresh cadences, archival rules, and dependency tracking.
+
+## Templates
+- Variant matrix (channel × persona × lifecycle stage).
+- Approval checklist (copy, design, legal, localization, accessibility).
+- Performance tracker (variant → impressions → engagement → conversion → decision).
+
+## Tips
+- Assign unique IDs to every variant for analytics + rollback references.
+- Bundle variants into kits aligned with key journeys for easier governance.
+- Pair with `decision-trees` outputs to ensure every branch has an approved asset.
+
+---