32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: co-marketing-governance
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description: Governance playbook for joint marketing programs, MDF, and performance
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reviews.
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---
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# Co-Marketing Governance Skill
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## When to Use
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- Planning joint campaigns, launches, or events with partners.
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- Managing MDF budgets, approvals, and performance tracking.
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- Preparing partner QBRs or exec updates focused on demand-generation impact.
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## Framework
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1. **Program Intake** – business case, audience, KPIs, required assets, legal/compliance checks.
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2. **Approval Workflow** – decision matrix for marketing, partner, and finance stakeholders.
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3. **Execution Cadence** – sprint plan, shared tracking sheets, and content governance.
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4. **Measurement & Attribution** – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
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5. **Closeout & Learnings** – retro template, MDF reconciliation, and next-play recommendations.
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## Templates
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- Co-marketing brief + approval form.
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- MDF budget tracker with forecast vs actuals.
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- Post-campaign report outline with KPIs and narrative prompts.
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## Tips
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- Align messaging with joint solution blueprints to keep storytelling consistent.
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- Attach MDF approval deadlines to campaign calendars to avoid delays.
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- Pair with `run-partner-qbr` to highlight impact and secure additional investment.
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---
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