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skills/co-marketing-governance/SKILL.md

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+---
+name: co-marketing-governance
+description: Governance playbook for joint marketing programs, MDF, and performance
+  reviews.
+---
+
+# Co-Marketing Governance Skill
+
+## When to Use
+- Planning joint campaigns, launches, or events with partners.
+- Managing MDF budgets, approvals, and performance tracking.
+- Preparing partner QBRs or exec updates focused on demand-generation impact.
+
+## Framework
+1. **Program Intake** – business case, audience, KPIs, required assets, legal/compliance checks.
+2. **Approval Workflow** – decision matrix for marketing, partner, and finance stakeholders.
+3. **Execution Cadence** – sprint plan, shared tracking sheets, and content governance.
+4. **Measurement & Attribution** – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
+5. **Closeout & Learnings** – retro template, MDF reconciliation, and next-play recommendations.
+
+## Templates
+- Co-marketing brief + approval form.
+- MDF budget tracker with forecast vs actuals.
+- Post-campaign report outline with KPIs and narrative prompts.
+
+## Tips
+- Align messaging with joint solution blueprints to keep storytelling consistent.
+- Attach MDF approval deadlines to campaign calendars to avoid delays.
+- Pair with `run-partner-qbr` to highlight impact and secure additional investment.
+
+---