32 lines
1.4 KiB
Markdown
32 lines
1.4 KiB
Markdown
---
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name: attribution
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description: Use to define measurement, data sharing, and ROI reporting for joint
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campaigns.
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---
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# Co-marketing Attribution Playbook Skill
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## When to Use
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- Planning measurement strategy for joint campaigns or events.
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- Reconciling attribution discrepancies between partner analytics stacks.
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- Preparing executive or partner reports on shared pipeline/revenue impact.
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## Framework
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1. **Taxonomy Alignment** – agree on UTM structure, campaign IDs, stages, and conversion definitions.
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2. **Data Exchange** – determine cadence, format, security requirements, and normalization rules.
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3. **Attribution Models** – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
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4. **Governance** – define owners for metric updates, dispute resolution, and audit trails.
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5. **Storytelling** – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.
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## Templates
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- Attribution worksheet (source → partner → funnel stage → revenue).
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- Data sharing checklist (fields, format, frequency, security).
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- Reporting deck outline (KPIs, insights, actions).
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## Tips
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- Run attribution dry-runs before launch to catch data gaps.
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- Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
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- Pair with `track-source` command to keep reports consistent across cycles.
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---
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