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skills/attribution/SKILL.md

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+---
+name: attribution
+description: Use to define measurement, data sharing, and ROI reporting for joint
+  campaigns.
+---
+
+# Co-marketing Attribution Playbook Skill
+
+## When to Use
+- Planning measurement strategy for joint campaigns or events.
+- Reconciling attribution discrepancies between partner analytics stacks.
+- Preparing executive or partner reports on shared pipeline/revenue impact.
+
+## Framework
+1. **Taxonomy Alignment** – agree on UTM structure, campaign IDs, stages, and conversion definitions.
+2. **Data Exchange** – determine cadence, format, security requirements, and normalization rules.
+3. **Attribution Models** – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
+4. **Governance** – define owners for metric updates, dispute resolution, and audit trails.
+5. **Storytelling** – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.
+
+## Templates
+- Attribution worksheet (source → partner → funnel stage → revenue).
+- Data sharing checklist (fields, format, frequency, security).
+- Reporting deck outline (KPIs, insights, actions).
+
+## Tips
+- Run attribution dry-runs before launch to catch data gaps.
+- Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
+- Pair with `track-source` command to keep reports consistent across cycles.
+
+---