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skills/asset-approval/SKILL.md

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+---
+name: asset-approval
+description: Use to manage co-marketing asset reviews with traceable evidence and
+  SLAs.
+---
+
+# Asset Approval Workflow Skill
+
+## When to Use
+- Coordinating creative reviews across multiple partner stakeholders.
+- Auditing compliance for regulated industries.
+- Preventing go-live delays caused by unclear feedback loops.
+
+## Framework
+1. **Review Matrix** – define reviewers per asset type (brand, legal, product, regional) and required evidence.
+2. **SLA Cadence** – set response times, reminder schedule, and escalation triggers.
+3. **Feedback Channels** – standardize annotation tools, version naming, and acceptance criteria.
+4. **Sign-off Logging** – capture final approvals with timestamps, approver names, and file hashes.
+5. **Change Control** – document post-approval edits, expiration dates, and refresh plans.
+
+## Templates
+- Approval tracker (asset → reviewer → status → notes → evidence link).
+- SLA chart outlining response times by priority level.
+- Change request form for post-approval edits.
+
+## Tips
+- Use shared storage with permissions per partner to prevent accidental edits.
+- Pair with `co-branding` skill to auto-check brand compliance before review.
+- Automate reminders via project tools to keep cross-company teams on schedule.
+
+---

skills/attribution/SKILL.md

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+---
+name: attribution
+description: Use to define measurement, data sharing, and ROI reporting for joint
+  campaigns.
+---
+
+# Co-marketing Attribution Playbook Skill
+
+## When to Use
+- Planning measurement strategy for joint campaigns or events.
+- Reconciling attribution discrepancies between partner analytics stacks.
+- Preparing executive or partner reports on shared pipeline/revenue impact.
+
+## Framework
+1. **Taxonomy Alignment** – agree on UTM structure, campaign IDs, stages, and conversion definitions.
+2. **Data Exchange** – determine cadence, format, security requirements, and normalization rules.
+3. **Attribution Models** – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
+4. **Governance** – define owners for metric updates, dispute resolution, and audit trails.
+5. **Storytelling** – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.
+
+## Templates
+- Attribution worksheet (source → partner → funnel stage → revenue).
+- Data sharing checklist (fields, format, frequency, security).
+- Reporting deck outline (KPIs, insights, actions).
+
+## Tips
+- Run attribution dry-runs before launch to catch data gaps.
+- Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
+- Pair with `track-source` command to keep reports consistent across cycles.
+
+---

skills/co-branding/SKILL.md

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+---
+name: co-branding
+description: Use to enforce visual, messaging, and legal standards across partner
+  campaigns.
+---
+
+# Co-branding Guidelines Skill
+
+## When to Use
+- Designing shared assets, landing pages, and creative for partner initiatives.
+- Reviewing partner-submitted collateral before distribution.
+- Training agencies or external teams on brand usage.
+
+## Framework
+1. **Brand Hierarchy** – determine logo lockups, dominance rules, color usage, and typography.
+2. **Messaging Alignment** – define shared narrative, value props, boilerplate, and CTA guidance.
+3. **Legal/Compliance** – include disclaimers, TM/® usage, privacy statements, and required approvals.
+4. **Localization** – document translation rules, regional references, and regulatory considerations.
+5. **Version Control** – track asset versions, expiry dates, and update cadence.
+
+## Templates
+- Co-branding checklist (logos, copy, disclaimers, accessibility, localization).
+- Messaging matrix (audience → key message → proof points → CTA).
+- Visual reference guide with approved mockups.
+
+## Tips
+- Keep editable templates in shared workspaces to reduce iteration time.
+- Pair with `asset-approval` skill for evidence tracking.
+- Log exceptions with rationale and expiration date.
+
+---