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commands/co-plan-campaign.md

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+---
+name: co-plan-campaign
+description: Builds a joint marketing brief with objectives, audiences, assets, and responsibilities across partners.
+usage: /partner-co-marketing-orchestration:co-plan-campaign --campaign "AI Launch Tour" --partners "Acme,Northwind" --window 8weeks
+---
+
+# Command: co-plan-campaign
+
+## Inputs
+- **campaign** – name of the joint initiative.
+- **partners** – comma-separated partner org names.
+- **window** – planning horizon or launch window.
+- **objectives** – optional KPIs (pipeline, signups, ARR, adoption).
+- **audiences** – optional personas or regions.
+
+### GTM Agents Pattern & Plan Checklist
+> Based on GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.
+
+- **Pattern selection**: Co-planning typically follows a **pipeline** (intake → messaging → channel → assets → governance). If channel and asset workstreams can run in parallel, log a **diamond** segment with merge gate in the plan header.
+- **Plan schema**: Save `.claude/plans/plan-<timestamp>.json` capturing objectives, partner roles, task IDs, dependencies (legal/compliance, asset repos, data sharing), error handling, and success metrics (pipeline, sourced revenue, lead targets).
+- **Tool hooks**: Reference `docs/gtm-essentials.md` stack—Serena for asset template diffs, Context7 for partner/brand guidelines, Sequential Thinking for steering committee checkpoints, Playwright for QA of landing pages/microsites.
+- **Guardrails**: Default retry limit = 2 for approval delays or dependency blockers; escalation ladder = Partner Marketer → Partner Ops Lead → Exec Sponsors across companies.
+- **Review**: Run `docs/usage-guide.md#orchestration-best-practices-puerto-parity` before execution to confirm owners, dependencies, deliverables.
+
+## Workflow
+1. **Brief Intake** – capture each partner's goals, offers, ICP, and available assets.
+2. **Messaging & Offer** – align on key narrative, value props, and differentiation.
+3. **Channel Plan** – map owned, shared, and paid channels with cadence + owners.
+4. **Asset Requirements** – detail creative needs, content formats, localization, and compliance.
+5. **Governance Packet** – document approvals, brand guidelines, legal checkpoints, and comms plan.
+
+## Outputs
+- Joint campaign brief (objectives, audience, narrative, KPIs, timeline).
+- Asset + channel tracker with partner assignments and due dates.
+- Risk + dependency log for cross-org coordination.
+- Plan JSON entry stored/updated in `.claude/plans` for audit trail.
+
+## Agent/Skill Invocations
+- `partner-marketer` – leads agenda and stakeholder alignment.
+- `co-branding` skill – enforces visual + messaging standards.
+- `asset-manager` – tracks deliverables and approval workflow.
+
+## GTM Agents Safeguards
+- **Fallback agents**: note substitutes (e.g., Partner Ops covering Partner Marketer) when stakeholders unavailable.
+- **Escalation triggers**: if approvals or legal checkpoints miss SLA twice or partners deviate from guardrails, escalate to governance council per GTM Agents rip-cord.
+- **Plan maintenance**: update plan JSON/change log whenever objectives, owners, or compliance requirements change to keep audit parity.
+
+---