38 lines
1.3 KiB
Markdown
38 lines
1.3 KiB
Markdown
---
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name: creative-variants
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description: Use when developing hooks, visuals, and copy variations for paid campaigns
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across channels.
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---
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# Creative Variant Playbooks Skill
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## When to Use
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- Kicking off new campaigns needing multiple creative angles.
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- Refreshing fatigued ads to regain performance.
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- Running systematic creative testing programs.
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## Framework
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1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity.
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2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements.
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3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel.
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4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage.
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## Checklist
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- ✅ Unique headline + body copy per variant.
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- ✅ Visuals sized and optimized per channel.
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- ✅ CTA and offer match landing page.
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- ✅ Accessibility: subtitles, alt text, high contrast.
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- ✅ Compliance/legal disclaimers added.
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## Templates
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- Variant tracker (concept, hook, asset link, status, performance snapshot).
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- Caption/copy bank with placeholders and emoji/hashtag guidance.
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- Video storyboard sheet.
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## Tips
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- Pair evergreen and timely hooks to keep pipelines fresh.
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- Recycle top-performing organic content into paid variations.
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- Archive learnings in a centralized asset library.
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---
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