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skills/creative-variants/SKILL.md

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+---
+name: creative-variants
+description: Use when developing hooks, visuals, and copy variations for paid campaigns
+  across channels.
+---
+
+# Creative Variant Playbooks Skill
+
+## When to Use
+- Kicking off new campaigns needing multiple creative angles.
+- Refreshing fatigued ads to regain performance.
+- Running systematic creative testing programs.
+
+## Framework
+1. **Hook Library** – benefit, problem, proof, story, contrarian, curiosity.
+2. **Format Matrix** – channel x format (video, carousel, single image, text ad) with unique requirements.
+3. **Story Formula** – Hook → Value Proof → CTA; adapt for each channel.
+4. **Voice & Tone** – align with persona (executive vs practitioner) and funnel stage.
+
+## Checklist
+- ✅ Unique headline + body copy per variant.
+- ✅ Visuals sized and optimized per channel.
+- ✅ CTA and offer match landing page.
+- ✅ Accessibility: subtitles, alt text, high contrast.
+- ✅ Compliance/legal disclaimers added.
+
+## Templates
+- Variant tracker (concept, hook, asset link, status, performance snapshot).
+- Caption/copy bank with placeholders and emoji/hashtag guidance.
+- Video storyboard sheet.
+
+## Tips
+- Pair evergreen and timely hooks to keep pipelines fresh.
+- Recycle top-performing organic content into paid variations.
+- Archive learnings in a centralized asset library.
+
+---