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commands/launch-ads.md
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---
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name: launch-ads
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description: Produces platform-specific build instructions, QA steps, and tracking requirements for new paid campaigns.
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usage: /paid-media:launch-ads --campaign "AI launch" --platforms "LinkedIn,Meta" --qa true
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---
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# Command: launch-ads
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## Inputs
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- **campaign** – reference name or brief ID.
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- **platforms** – comma-separated platforms to build in.
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- **qa** – include full QA + evidence log (default true).
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- **assets** – optional asset filenames/URLs.
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- **utm_template** – custom tracking template if needed.
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## Workflow
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1. **Brief Sync** – pull targeting, budgets, bids, flight dates.
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2. **Platform Mapping** – convert targeting + creative into platform-specific objects (campaign/ad set/ad group).
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3. **Build Checklist** – steps for naming, audiences, placements, bidding, daily caps, exclusions, tracking pixels.
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4. **QA Matrix** – links, policy compliance, creative previews, tracking tests, custom conversions.
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5. **Launch Plan** – pre-flight approvals, go-live time, monitoring windows, escalation contacts.
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## Outputs
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- Platform build guide with copy-paste configs.
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- QA checklist and evidence log template.
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- Launch runbook including monitoring tasks + owner assignments.
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## Agent/Skill Invocations
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- `channel-operator` – handles builds + QA evidence.
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- `creative-variants` skill – verifies asset specs.
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- `data-orchestrator` (from marketing automation) or `budget-optimization` skill – ensures budgets + pacing guardrails (optional cross-plugin reference).
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---
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