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Zhongwei Li
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---
name: launch-ads
description: Produces platform-specific build instructions, QA steps, and tracking requirements for new paid campaigns.
usage: /paid-media:launch-ads --campaign "AI launch" --platforms "LinkedIn,Meta" --qa true
---
# Command: launch-ads
## Inputs
- **campaign** reference name or brief ID.
- **platforms** comma-separated platforms to build in.
- **qa** include full QA + evidence log (default true).
- **assets** optional asset filenames/URLs.
- **utm_template** custom tracking template if needed.
## Workflow
1. **Brief Sync** pull targeting, budgets, bids, flight dates.
2. **Platform Mapping** convert targeting + creative into platform-specific objects (campaign/ad set/ad group).
3. **Build Checklist** steps for naming, audiences, placements, bidding, daily caps, exclusions, tracking pixels.
4. **QA Matrix** links, policy compliance, creative previews, tracking tests, custom conversions.
5. **Launch Plan** pre-flight approvals, go-live time, monitoring windows, escalation contacts.
## Outputs
- Platform build guide with copy-paste configs.
- QA checklist and evidence log template.
- Launch runbook including monitoring tasks + owner assignments.
## Agent/Skill Invocations
- `channel-operator` handles builds + QA evidence.
- `creative-variants` skill verifies asset specs.
- `data-orchestrator` (from marketing automation) or `budget-optimization` skill ensures budgets + pacing guardrails (optional cross-plugin reference).
---