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commands/design-campaign.md

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+---
+name: design-campaign
+description: Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.
+usage: /paid-media:design-campaign --goal pipeline --budget 50000 --channels "LinkedIn,Meta,Google"
+---
+
+# Command: design-campaign
+
+## Inputs
+- **goal** – pipeline, revenue, awareness, lead gen, PLG activation, etc.
+- **budget** – total spend available.
+- **channels** – comma-separated list of platforms.
+- **audiences** – optional persona or account segments.
+- **timeline** – flight dates or campaign length.
+
+## Workflow
+1. **Brief Analysis** – clarify KPIs, attribution, constraints.
+2. **Audience & Offer Mapping** – align personas/offers to channels and creative formats.
+3. **Channel Plan** – allocate spend by channel/ad set, define bidding/optimization events.
+4. **Creative & Experiment Plan** – propose hooks, asset needs, tests per channel.
+5. **Measurement** – specify tracking setup, dashboards, guardrail metrics, post-launch review cadence.
+
+## Outputs
+- Campaign plan deck/table with budgets, targeting, messaging.
+- Creative brief + asset checklist.
+- Experiment backlog + KPI targets.
+
+## Agent/Skill Invocations
+- `media-strategist` – leads planning.
+- `campaign-architecture` skill – enforces funnel/channel best practices.
+- `creative-variants` skill – recommends asset variations.
+
+---