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commands/assess-performance.md

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+---
+name: assess-performance
+description: Consolidates paid channel metrics, diagnoses issues, and recommends optimizations.
+usage: /paid-media:assess-performance --window 14d --channels "LinkedIn,Meta,Google" --kpis "cpl,pipeline"
+---
+
+# Command: assess-performance
+
+## Inputs
+- **window** – reporting range (7d, 14d, 30d, custom).
+- **channels** – comma-separated list of platforms.
+- **kpis** – e.g., cpl, cac, roi, pipeline, ltv.
+- **benchmarks** – optional JSON of target metrics.
+- **experiments** – optional list of running tests.
+
+## Workflow
+1. **Data Aggregation** – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
+2. **Quality Checks** – confirm attribution windows, conversion dedupe, budget pacing.
+3. **Insight Generation** – highlight drivers (audience, creative, placement) and anomalies.
+4. **Optimization Plan** – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
+5. **Communication** – craft TL;DR + recommended actions for stakeholders.
+
+## Outputs
+- Performance summary table + narrative insights.
+- Action plan with owners, deadlines, projected impact.
+- Updated experiment log with status and next steps.
+
+## Agent/Skill Invocations
+- `performance-analyst` – analyzes data and crafts insights.
+- `budget-optimization` skill – ensures rational reallocations.
+- `campaign-architecture` skill – checks funnel/touch coverage before changes.
+
+---