Initial commit

commands/assess-performance.md

@@ -0,0 +1,33 @@
+---
+name: assess-performance
+description: Consolidates paid channel metrics, diagnoses issues, and recommends optimizations.
+usage: /paid-media:assess-performance --window 14d --channels "LinkedIn,Meta,Google" --kpis "cpl,pipeline"
+---
+
+# Command: assess-performance
+
+## Inputs
+- **window** – reporting range (7d, 14d, 30d, custom).
+- **channels** – comma-separated list of platforms.
+- **kpis** – e.g., cpl, cac, roi, pipeline, ltv.
+- **benchmarks** – optional JSON of target metrics.
+- **experiments** – optional list of running tests.
+
+## Workflow
+1. **Data Aggregation** – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
+2. **Quality Checks** – confirm attribution windows, conversion dedupe, budget pacing.
+3. **Insight Generation** – highlight drivers (audience, creative, placement) and anomalies.
+4. **Optimization Plan** – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
+5. **Communication** – craft TL;DR + recommended actions for stakeholders.
+
+## Outputs
+- Performance summary table + narrative insights.
+- Action plan with owners, deadlines, projected impact.
+- Updated experiment log with status and next steps.
+
+## Agent/Skill Invocations
+- `performance-analyst` – analyzes data and crafts insights.
+- `budget-optimization` skill – ensures rational reallocations.
+- `campaign-architecture` skill – checks funnel/touch coverage before changes.
+
+---

commands/design-campaign.md

@@ -0,0 +1,33 @@
+---
+name: design-campaign
+description: Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.
+usage: /paid-media:design-campaign --goal pipeline --budget 50000 --channels "LinkedIn,Meta,Google"
+---
+
+# Command: design-campaign
+
+## Inputs
+- **goal** – pipeline, revenue, awareness, lead gen, PLG activation, etc.
+- **budget** – total spend available.
+- **channels** – comma-separated list of platforms.
+- **audiences** – optional persona or account segments.
+- **timeline** – flight dates or campaign length.
+
+## Workflow
+1. **Brief Analysis** – clarify KPIs, attribution, constraints.
+2. **Audience & Offer Mapping** – align personas/offers to channels and creative formats.
+3. **Channel Plan** – allocate spend by channel/ad set, define bidding/optimization events.
+4. **Creative & Experiment Plan** – propose hooks, asset needs, tests per channel.
+5. **Measurement** – specify tracking setup, dashboards, guardrail metrics, post-launch review cadence.
+
+## Outputs
+- Campaign plan deck/table with budgets, targeting, messaging.
+- Creative brief + asset checklist.
+- Experiment backlog + KPI targets.
+
+## Agent/Skill Invocations
+- `media-strategist` – leads planning.
+- `campaign-architecture` skill – enforces funnel/channel best practices.
+- `creative-variants` skill – recommends asset variations.
+
+---

commands/launch-ads.md

@@ -0,0 +1,33 @@
+---
+name: launch-ads
+description: Produces platform-specific build instructions, QA steps, and tracking requirements for new paid campaigns.
+usage: /paid-media:launch-ads --campaign "AI launch" --platforms "LinkedIn,Meta" --qa true
+---
+
+# Command: launch-ads
+
+## Inputs
+- **campaign** – reference name or brief ID.
+- **platforms** – comma-separated platforms to build in.
+- **qa** – include full QA + evidence log (default true).
+- **assets** – optional asset filenames/URLs.
+- **utm_template** – custom tracking template if needed.
+
+## Workflow
+1. **Brief Sync** – pull targeting, budgets, bids, flight dates.
+2. **Platform Mapping** – convert targeting + creative into platform-specific objects (campaign/ad set/ad group).
+3. **Build Checklist** – steps for naming, audiences, placements, bidding, daily caps, exclusions, tracking pixels.
+4. **QA Matrix** – links, policy compliance, creative previews, tracking tests, custom conversions.
+5. **Launch Plan** – pre-flight approvals, go-live time, monitoring windows, escalation contacts.
+
+## Outputs
+- Platform build guide with copy-paste configs.
+- QA checklist and evidence log template.
+- Launch runbook including monitoring tasks + owner assignments.
+
+## Agent/Skill Invocations
+- `channel-operator` – handles builds + QA evidence.
+- `creative-variants` skill – verifies asset specs.
+- `data-orchestrator` (from marketing automation) or `budget-optimization` skill – ensures budgets + pacing guardrails (optional cross-plugin reference).
+
+---