34 lines
1.4 KiB
Markdown
34 lines
1.4 KiB
Markdown
---
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name: orchestrate-journey
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description: Generates an end-to-end automation blueprint with trigger logic, steps, and measurement.
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usage: /marketing-automation:orchestrate-journey --goal onboarding --persona founders --channels "email,SMS,in-app"
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---
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# Command: orchestrate-journey
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## Inputs
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- **goal** – lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
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- **persona** – audience segment with shared needs.
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- **channels** – comma-delimited list of active channels.
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- **length** – optional number of total steps.
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- **constraints** – legal, compliance, or SLA notes.
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## Workflow
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1. **Brief Parsing** – gather goals, KPIs, constraints.
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2. **Trigger & Entry Mapping** – define events, qualification, suppression, re-entry rules.
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3. **Journey Design** – outline each step with channel, content objective, personalization, fallback logic.
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4. **Data/Asset Plan** – list required fields, APIs, assets, owners, and deadlines.
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5. **Testing & Measurement** – propose QA plan, launch gates, dashboards, experiments.
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## Outputs
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- Journey diagram (mermaid) with branching logic.
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- Configuration spec (JSON/YAML) for MAP/CRM systems.
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- Measurement plan with KPIs, alerts, and experiment backlog.
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## Agent/Skill Invocations
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- `journey-architect` – drives strategy and blueprint.
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- `lifecycle-mapping` skill – enforces best-practice cadence and segmentation.
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- `data-orchestrator` – confirms data requirements.
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---
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