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skills/data-governance/SKILL.md

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+---
+name: data-governance
+description: Use when defining data contracts, consent policies, and monitoring for
+  automation programs.
+---
+
+# Automation Data Governance Skill
+
+## When to Use
+- Launching new journeys requiring cross-system data sharing.
+- Auditing consent/suppression logic across email/SMS/in-app.
+- Investigating data quality incidents impacting automation.
+
+## Framework
+1. **Data Contracts** – document required fields/events, owners, freshness SLAs, fallback behavior.
+2. **Consent & Compliance** – track opt-in types, regional consent, TTL, audit trails.
+3. **Identity Resolution** – ensure consistent IDs across product, CRM, MAP, CDP.
+4. **Monitoring** – dashboards/alerts for data latency, schema changes, null spikes.
+5. **Change Management** – versioning, rollback, and communication paths.
+
+## Templates
+- Data requirements matrix (journey → fields/events → source → owner → SLA).
+- Consent policy doc (channel, region, legal basis, suppression rules).
+- Incident log + RCA template.
+
+## Tips
+- Set automated kill switches when critical fields are stale or missing.
+- Collaborate with security/legal on retention + privacy impact assessments.
+- Align governance cadences with quarterly automation retros.
+
+---