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commands/orchestrate-journey.md

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+---
+name: orchestrate-journey
+description: Generates an end-to-end automation blueprint with trigger logic, steps, and measurement.
+usage: /marketing-automation:orchestrate-journey --goal onboarding --persona founders --channels "email,SMS,in-app"
+---
+
+# Command: orchestrate-journey
+
+## Inputs
+- **goal** – lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
+- **persona** – audience segment with shared needs.
+- **channels** – comma-delimited list of active channels.
+- **length** – optional number of total steps.
+- **constraints** – legal, compliance, or SLA notes.
+
+## Workflow
+1. **Brief Parsing** – gather goals, KPIs, constraints.
+2. **Trigger & Entry Mapping** – define events, qualification, suppression, re-entry rules.
+3. **Journey Design** – outline each step with channel, content objective, personalization, fallback logic.
+4. **Data/Asset Plan** – list required fields, APIs, assets, owners, and deadlines.
+5. **Testing & Measurement** – propose QA plan, launch gates, dashboards, experiments.
+
+## Outputs
+- Journey diagram (mermaid) with branching logic.
+- Configuration spec (JSON/YAML) for MAP/CRM systems.
+- Measurement plan with KPIs, alerts, and experiment backlog.
+
+## Agent/Skill Invocations
+- `journey-architect` – drives strategy and blueprint.
+- `lifecycle-mapping` skill – enforces best-practice cadence and segmentation.
+- `data-orchestrator` – confirms data requirements.
+
+---