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Zhongwei Li
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name: configure-workflow
description: Produces implementation instructions for building the automation inside MAP/CRM tools, including QA steps.
usage: /marketing-automation:configure-workflow --journey onboarding --platform hubspot
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# Command: configure-workflow
## Inputs
- **journey** reference journey ID or description.
- **platform** automation platform (hubspot, marketo, braze, iterable, customerio, etc.).
- **assets** optional list of email/SMS/push templates to wire.
- **qa_mode** true/false to include full regression suite.
## Workflow
1. **Blueprint Sync** pull orchestration diagram + requirements.
2. **Platform Mapping** translate logic into platform-specific objects (smart lists, workflows, campaigns, journeys).
3. **Configuration Steps** detailed instructions for triggers, branches, waits, webhook/API calls, personalization tokens.
4. **QA Matrix** build test plan (seed recipients, device/browser, fallback paths, compliance checkpoints).
5. **Launch Checklist** approvals, scheduling, monitoring, rollback plan.
## Outputs
- Step-by-step build guide with screenshots/snippets.
- QA checklist and evidence log template.
- Launch readiness form (owners, go-live date, monitoring links).
## Agent/Skill Invocations
- `nurture-operator` executes build tasks.
- `workflow-testing` skill ensures QA rigor.
- `data-orchestrator` validates data/suppression wiring.
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name: monitor-automation
description: Generates reporting + alerting plan to track automation health, experiment performance, and SLA compliance.
usage: /marketing-automation:monitor-automation --journey onboarding --window 14d --metrics "activation,retention"
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# Command: monitor-automation
## Inputs
- **journey** automation identifier.
- **window** reporting cadence (7d, 14d, 30d, rolling).
- **metrics** comma-separated KPIs (activation, retention, revenue, NPS, pipeline).
- **experiments** optional list of A/B/C tests to track.
## Workflow
1. **KPI Mapping** align goals to metrics, data sources, attribution windows.
2. **Instrumentation Audit** confirm events/fields exist, dashboards, alerts, and experiment IDs.
3. **Insight Generation** highlight drop-offs, bottlenecks, fatigue, list growth, deliverability, suppression trends.
4. **Action Plan** recommend experiments, content refresh, cadence tweaks, or routing updates.
5. **Governance** log changes in journey changelog, assign owners, set follow-up dates.
## Outputs
- Dashboard spec (Looker/Tableau/GDS) plus SQL snippets.
- Weekly digest template with insights + recommended actions.
- Alert configuration guide (Amplitude/Braze/Husky) for SLA breaches.
## Agent/Skill Invocations
- `data-orchestrator` ensures accurate instrumentation.
- `workflow-testing` skill sets up regression tests/alerts.
- `lifecycle-mapping` skill contextualizes metrics by stage.
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name: orchestrate-journey
description: Generates an end-to-end automation blueprint with trigger logic, steps, and measurement.
usage: /marketing-automation:orchestrate-journey --goal onboarding --persona founders --channels "email,SMS,in-app"
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# Command: orchestrate-journey
## Inputs
- **goal** lifecycle stage or desired outcome (onboarding, expansion, renewal, retention).
- **persona** audience segment with shared needs.
- **channels** comma-delimited list of active channels.
- **length** optional number of total steps.
- **constraints** legal, compliance, or SLA notes.
## Workflow
1. **Brief Parsing** gather goals, KPIs, constraints.
2. **Trigger & Entry Mapping** define events, qualification, suppression, re-entry rules.
3. **Journey Design** outline each step with channel, content objective, personalization, fallback logic.
4. **Data/Asset Plan** list required fields, APIs, assets, owners, and deadlines.
5. **Testing & Measurement** propose QA plan, launch gates, dashboards, experiments.
## Outputs
- Journey diagram (mermaid) with branching logic.
- Configuration spec (JSON/YAML) for MAP/CRM systems.
- Measurement plan with KPIs, alerts, and experiment backlog.
## Agent/Skill Invocations
- `journey-architect` drives strategy and blueprint.
- `lifecycle-mapping` skill enforces best-practice cadence and segmentation.
- `data-orchestrator` confirms data requirements.
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