32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
|
||
name: roi-benchmark-library
|
||
description: Reference benchmarks for CAC, CPL, ROAS, and payback across channels
|
||
and segments.
|
||
---
|
||
|
||
# ROI Benchmark Library Skill
|
||
|
||
## When to Use
|
||
- Comparing current performance vs historical or industry benchmarks.
|
||
- Setting guardrails for budgeting, pacing, and campaign approvals.
|
||
- Equipping finance/marketing leaders with realistic ROI expectations.
|
||
|
||
## Framework
|
||
1. **Benchmark Sources** – internal history, partner data, analyst reports, industry surveys.
|
||
2. **Segmentation** – channel, region, persona, product, funnel stage.
|
||
3. **Metric Definitions** – CAC, CPL, ROAS, payback, pipeline-to-spend, revenue-to-spend.
|
||
4. **Update Cadence** – monthly for active channels, quarterly for strategic benchmarks.
|
||
5. **Usage Guidance** – when to escalate variances, how to contextualize outliers.
|
||
|
||
## Templates
|
||
- Benchmark matrix (channel x metric x segment).
|
||
- Variance alert sheet with thresholds + recommended actions.
|
||
- Executive summary page for QBRs.
|
||
|
||
## Tips
|
||
- Normalize for currency changes and attribution windows before comparing.
|
||
- Pair with `monitor-channel-pacing` to trigger alerts against guardrails.
|
||
- Share benchmark deltas with channel owners to inform creative/test roadmaps.
|
||
|
||
---
|