32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: channel-pacing-guardrails
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description: Guardrail framework for monitoring spend, efficiency, and CAC thresholds
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by channel.
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---
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# Channel Pacing Guardrails Skill
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## When to Use
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- Reviewing weekly/monthly pacing to stay within spend and efficiency targets.
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- Triggering alerts when CPL/CAC/ROAS drift beyond tolerance.
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- Aligning finance + marketing on reallocation decisions.
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## Framework
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1. **Budget Bands** – define min/max pacing per channel, region, and campaign tier.
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2. **Efficiency Guardrails** – set CAC, CPL, ROAS, payback thresholds with warning/critical bands.
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3. **Alert Workflow** – specify channels, owners, escalation paths, and notification cadence.
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4. **Exception Policy** – document when overrides are allowed and approval requirements.
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5. **Post-Mortem Loop** – capture breaches, actions taken, and guardrail adjustments.
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## Templates
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- Guardrail matrix (channel x metric x threshold).
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- Alert playbook with messaging, owner, and resolution steps.
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- Reallocation recommendation sheet linking to finance approvals.
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## Tips
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- Sync guardrail metrics with `roi-benchmark-library` to keep thresholds grounded in data.
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- Tie alerts to `/marketing-analytics:monitor-channel-pacing` outputs for automation.
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- Include leading indicators (CTR, CPC) to catch issues before CAC blows up.
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---
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