32 lines
1.1 KiB
Markdown
32 lines
1.1 KiB
Markdown
---
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name: attribution-playbook
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description: Standard operating guide for campaign tagging, attribution models, and
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QA.
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---
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# Attribution Playbook Skill
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## When to Use
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- Standing up or refreshing attribution models across teams.
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- Training campaign owners on UTMs, tracking, and governance.
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- Running QA before/after changing attribution weights or tooling.
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## Framework
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1. **Taxonomy Rules** – channel, campaign, creative, and experiment naming standards.
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2. **Model Catalog** – when to use first/last/linear/position/data-driven with pros/cons.
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3. **Data Contracts** – required fields, systems of record, sync cadence.
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4. **QA Checklist** – sample records, dedupe logic, cross-tool reconciliation.
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5. **Change Management** – approval workflow, communications, and measurement of impact.
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## Templates
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- UTM builder + validation sheet.
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- Attribution model comparison matrix.
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- QA runbook for campaign launches and quarterly audits.
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## Tips
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- Keep a shared "gotchas" log for recurring tagging errors.
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- Align with finance on ROI/CAC definitions before rolling out model changes.
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- Pair with `evaluate-attribution-models` for decision-ready narratives.
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---
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