35 lines
1.5 KiB
Markdown
35 lines
1.5 KiB
Markdown
---
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name: monitor-channel-pacing
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description: Tracks spend, performance, and guardrails across paid and owned channels.
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usage: /marketing-analytics:monitor-channel-pacing --window month --channels paid_search,linkedin,display --alerts true
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---
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# Command: monitor-channel-pacing
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## Inputs
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- **window** – day | week | month | quarter | campaign.
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- **channels** – comma-separated list (paid_search, paid_social, display, events, content, email).
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- **budget** – optional target spend to compare pacing against.
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- **alerts** – true/false to include guardrail breach alerts.
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- **format** – dashboard | memo | slack.
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## Workflow
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1. **Spend & Performance Sync** – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
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2. **Normalization** – convert currencies, align attribution windows, reconcile UTMs.
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3. **Guardrail Checks** – compare to CAC, CPL, payback, or custom thresholds.
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4. **Optimization Signals** – flag channels/assets needing creative refresh or budget shift.
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5. **Packaging & Alerts** – publish dashboard/memo and optional Slack digest for owners.
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## Outputs
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- Channel pacing dashboard with KPIs vs targets.
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- Alert summary for guardrail breaches + recommended actions.
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- Reallocation recommendations with projected impact.
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## Agent/Skill Invocations
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- `channel-performance-analyst` – leads pacing diagnostics.
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- `marketing-intelligence-lead` – confirms priorities + narratives.
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- `channel-pacing-guardrails` skill – enforces budget/efficiency thresholds.
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- `roi-benchmark-library` skill – supplies benchmarks for comparison.
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---
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