36 lines
1.7 KiB
Markdown
36 lines
1.7 KiB
Markdown
---
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name: produce-campaign-report
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description: Generates cross-channel campaign performance report with insights and recommendations.
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usage: /marketing-analytics:produce-campaign-report --campaign "Spring Launch" --window 30d --audience exec
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---
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# Command: produce-campaign-report
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## Inputs
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- **campaign** – campaign/program identifier (matches MAP/CRM naming).
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- **window** – analysis window (7d, 30d, campaign, custom).
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- **audience** – exec | marketing-lead | channel-owner | async.
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- **metrics** – optional override list for KPIs to highlight.
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- **format** – deck | memo | dashboard | csv.
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## Workflow
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1. **Data Assembly** – join paid, owned, and earned channel data with CRM pipeline/revenue fields.
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2. **Attribution Layer** – apply default or requested model, annotate confidence and limitations.
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3. **Performance Story** – highlight wins, underperformance, and causal insights.
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4. **Action Plan** – recommend optimizations, tests, or budget shifts per channel/asset.
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5. **Packaging** – tailor to audience with visuals, narrative, and calls-to-action.
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## Outputs
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- Campaign performance package (deck/memo/dashboard) with KPIs, insights, and actions.
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- Attribution summary with model notes and sensitivity ranges.
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- Optimization plan with owners, due dates, and expected impact.
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## Agent/Skill Invocations
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- `marketing-intelligence-lead` – frames narrative + executive summary.
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- `channel-performance-analyst` – provides channel diagnostics and pacing alerts.
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- `attribution-architect` – validates attribution logic and caveats.
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- `attribution-playbook` skill – enforces methodology templates.
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- `exec-dashboard-blueprint` skill – packages outputs for leadership reviews.
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---
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