1.5 KiB
1.5 KiB
name, description, usage
| name | description | usage |
|---|---|---|
| monitor-channel-pacing | Tracks spend, performance, and guardrails across paid and owned channels. | /marketing-analytics:monitor-channel-pacing --window month --channels paid_search,linkedin,display --alerts true |
Command: monitor-channel-pacing
Inputs
- window – day | week | month | quarter | campaign.
- channels – comma-separated list (paid_search, paid_social, display, events, content, email).
- budget – optional target spend to compare pacing against.
- alerts – true/false to include guardrail breach alerts.
- format – dashboard | memo | slack.
Workflow
- Spend & Performance Sync – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
- Normalization – convert currencies, align attribution windows, reconcile UTMs.
- Guardrail Checks – compare to CAC, CPL, payback, or custom thresholds.
- Optimization Signals – flag channels/assets needing creative refresh or budget shift.
- Packaging & Alerts – publish dashboard/memo and optional Slack digest for owners.
Outputs
- Channel pacing dashboard with KPIs vs targets.
- Alert summary for guardrail breaches + recommended actions.
- Reallocation recommendations with projected impact.
Agent/Skill Invocations
channel-performance-analyst– leads pacing diagnostics.marketing-intelligence-lead– confirms priorities + narratives.channel-pacing-guardrailsskill – enforces budget/efficiency thresholds.roi-benchmark-libraryskill – supplies benchmarks for comparison.