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skills/channel-pacing-guardrails/SKILL.md

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+---
+name: channel-pacing-guardrails
+description: Guardrail framework for monitoring spend, efficiency, and CAC thresholds
+  by channel.
+---
+
+# Channel Pacing Guardrails Skill
+
+## When to Use
+- Reviewing weekly/monthly pacing to stay within spend and efficiency targets.
+- Triggering alerts when CPL/CAC/ROAS drift beyond tolerance.
+- Aligning finance + marketing on reallocation decisions.
+
+## Framework
+1. **Budget Bands** – define min/max pacing per channel, region, and campaign tier.
+2. **Efficiency Guardrails** – set CAC, CPL, ROAS, payback thresholds with warning/critical bands.
+3. **Alert Workflow** – specify channels, owners, escalation paths, and notification cadence.
+4. **Exception Policy** – document when overrides are allowed and approval requirements.
+5. **Post-Mortem Loop** – capture breaches, actions taken, and guardrail adjustments.
+
+## Templates
+- Guardrail matrix (channel x metric x threshold).
+- Alert playbook with messaging, owner, and resolution steps.
+- Reallocation recommendation sheet linking to finance approvals.
+
+## Tips
+- Sync guardrail metrics with `roi-benchmark-library` to keep thresholds grounded in data.
+- Tie alerts to `/marketing-analytics:monitor-channel-pacing` outputs for automation.
+- Include leading indicators (CTR, CPC) to catch issues before CAC blows up.
+
+---